市场营销STP问题If you are marketing director of an Australian tour

市场营销STP问题
If you are marketing director of an Australian tour gourp seeking to sell your australian tour programs to the shanghai market.the only thing you knew is shanghai has 17million people.through your experience as a marketer,you have decided that you will target selected market segments to offer your programs.
Explain the steps you would take to identify Market Segments and to Target and Position your programs to the shanghai consumers?要求用英语作答～回答内容需与STP有关～越长越好 人间笑 1年前他留下的回答 已收到2个回答

专门寒碜你 网友

该名网友总共回答了19个问题，此问答他的回答如下：采纳率：94.7%

At first, you should understand what is STP, as the above person said, STP stands for three words: Segamenting, Targeting and Positioning. So we need to explain these words one by one:
1.Segamenting: Because there are more than 17 million people in Shanghai, you need to divide these people to differen groups based on the income, gender, age,etc.
2. Targeting: After you define the different groups, you need know which group is your targeting market. You can use the Michael Porter's competition model and SWOT to analyse which market is your targeting market.
3. When you finish the above two steps, you need to position your product based on the features, benifits,customer's needs, etc. And you can do the marketing plan( Product, price, place, promotion) based on the three points.

1年前他留下的回答

3

三主 网友

该名网友总共回答了20个问题，此问答他的回答如下：采纳率：80%

一、STP是一个完善的营销策划的一部分，Segmenting，Targeting，Positioning，其中包括了市场细分，也就是从大的市场里面分出一个比较小的板块，然后就是目标市场，也就是这个产品的目标消费群是什么等，最后就是市场定位，也就是产品或者是服务的相对优势等问题。
二、STP（Spanning Tree Protocol）是生成树协议的英文缩写。该协议可应用于环路网络，通过一...

1年前他留下的回答

1

　　以上就是小编为大家介绍的市场营销STP问题If you are marketing director of an Australian tour 的全部内容，如果大家还对相关的内容感兴趣，请持续关注上海建站网！